Design Four-year Bachelor's Degree/Bachelor of Fine Arts

Product Design is one of the double first-class majors in our university - a national first-class undergraduate degree program construction site, a Shanghai applied undergraduate degree pilot programs, and a first-class undergraduate degree program approved by Shanghai Higher Education Institutions; the core courses of the major have been awarded the Shanghai first-class undergraduate degree programs.

Training goal

Focusing on the strategic goal of building a world-class design capital in Shanghai, the Product Design program is oriented to the field of modern consumer product design, distinctive programs of innovative and practical competence in design, and the ability to realize systematic innovative design application on the ground. The program will play a leading role in driving industrial transformation and high-quality development in the Yangtze River Delta Region. Relying on the teaching mode of industry-academia-associated work system, the program deeply implements the concept of combining Fine Arts and Science, creativity and technology, teaching and industry. The program aims to cultivate high-level applied Product Design talents who firmly support the socialist cause, adapt to the needs of social development in the new era, and have strong design thinking and orientation ability, aesthetic and expression ability, and engineering and technology application ability.

Core curriculum

Major Courses: Product Design Series Courses, Design Creative Thinking, Product Styling Design and Production, Ergonomics, User Research, Market Research, Interaction Design, Product Graphic Image Processing, Product 3D Modeling and Rendering, Product 3D Dynamic Presentation.

Main practical training: internships, visits, research, curatorial exhibitions, industry-academia-associated design project practice (design thematic practice), design (innovation and entrepreneurship) competitions, international exchange activities, and graduation design.

Career path

Graduates of this major can be adapted to: engage in Product Design and R&D in Chinese and foreign enterprises; engage in product planning, design or management in first-line design companies and organizations; engage in cross-disciplinary and cross-field work related to culture and creativity, aesthetic education and other industries; and become independent designers or joint ventures. The employment rate and contract rate of the program have been 100% for many years. Many graduates have become design supervisors of famous domestic enterprises and first-line design companies, and have won the Red Dot Award, iF Award, Red Star Award and other top design awards at home and abroad.

Distinctive Programs

The program leads the teaching reform of industry-academia-connected work system, systematically creates a horizontally interconnected and vertically connected course group with actual industrial projects as the carrier, deepens the training mechanism of applied creative design talents, and promotes the collaborative innovation of industry-academia-research and the integration and development of interdisciplinary disciplines.

The program fully realizes the 3+1 mode of talent cultivation - 3 means the combination of classroom teaching and studio teaching, the combination of professional teachers and project instructors, and the combination of grade-level interaction and professional 1 that is, at least one overseas students sent to each other or foreign designers (resident studio) project participation experience, to achieve full coverage of the curriculum, full coverage of students.

The professional teacher team reflects the advantage of dual-teacher type, has profound industrial practical experience, and relies on school-enterprise practice bases and professional laboratories to realize the teaching comprehensively connecting with the industry. Relying on the school-enterprise practice base and professional laboratory, the teaching is fully connected with the actual needs of the industry, which highlights the advantage of cultivating applied design talents with the ability of industrialization of innovative design;

The program offers a wealth of international exchange study opportunities in the form of international co-curricula, international joint programs, international master lectures, international study visits, and dual-degree programs, covering countries (regions) such as Italy, the United Kingdom, Finland, Germany, the Netherlands, Australia, and Japan.