Design Four-year Bachelor's Degree/Bachelor of Fine Arts

Visual Communication Design focuses on the way of communication between people and information and the expression of visual language in a multi-media Environment Design, and is oriented to the development of Art and Science Integration and Interdisciplinary Collaboration and Innovation, and takes the visual image design of brand, packaging system design and information system design as its main features. With the development of integration of arts and sciences and interdisciplinary synergistic innovation as the orientation, and with brand visual image design, packaging system design and information system design as the main features, the program is based on the strategic goal of Shanghai's Four Brands and serves the brand construction and design planning in Shanghai, the Yangtze River Delta and even the whole country.

Training goal

Visual Communication Design takes the demand of enterprise brand as its orientation, the visual design of commodities as its direction, and the teaching mode of industry-academia linkage work system as its center, which is based on Shanghai and serves the Yangtze River Delta and even the national brand design. Through the study and practice of brand visual image design, packaging system design, commercial advertisement system design and other professional knowledge, the program aims to cultivate high-quality talents who can use visual design to communicate and promote commodity information, master the application of professional knowledge and methods of Visual Communication Design, and become highly qualified talents with the ability of sustainable development and innovation.

Core curriculum

Major courses: brand visual image design, corporate image design, advertising creativity and planning, packaging visual design, book design, commercial photography, illustration design, interface design, graphic creativity, and font design.

Main practical training: internships, visits, research, curatorial exhibitions, industry-academia-associated design project practice (design thematic practice), design (innovation and entrepreneurship) competitions, international exchange activities, and graduation design.

Career path

After graduation, students are mostly employed in 4A and local advertising agencies, brand public relations planning companies, Electronic Business companies, photography agencies, media companies, publishing and printing companies, Education and teaching, or self-employed joint ventures and other fields.

Distinctive Programs

The Visual Communication Design program focuses on the cultivation of application ability, and builds a three-dimensional practical training teaching method of simulation project + enterprise project + competition project to promote the visual image design of brand, packaging system design, commercial advertisement design, information publication design, and print design. Printing Design. The professional teacher team embodies the advantage of dual-teacher type, relying on a number of school-enterprise internship bases, studio projects, forming a brand design creative results to commercial transformation, out of people, out of works talent. The talent cultivation characteristics of produce people, produce works.

The program offers a wealth of international exchange study opportunities in the form of international co-curricula, international joint programs, international master lectures, international study visits, and dual-degree programs, covering countries (regions) such as Italy, the United Kingdom, Finland, Germany, the Netherlands, Australia, and Japan.