Design Four-year Bachelor's Degree/Bachelor of Fine Arts

Relying on the professional foundation of design, Digital Media Art specializes in the implementation of interdisciplinary, industry-academia interaction, through the three major professional course modules: digital imaging, digital animation, digital interface design and production, combined with Shanghai's unique geographic advantages and the school's distinctive programs, based in Shanghai, serving the Yangtze River Delta, facing the domestic and international, focusing on brand services and cultural and artistic creation and dissemination, industry-academia-research is closely integrated to digital Fine Arts creation and application ability as the core, to cultivate comprehensive, innovative and application-oriented Digital Media Art talents.

Training goal

This program is designed to cultivate students to firmly support the socialist cause, to master the professional theoretical knowledge of Digital Media Art design, production, transmission and processing, and to have the ability to comprehensively apply the learned knowledge and skills to solve practical problems in the fields of film, television, media, animation, games, and related virtual reality and other related areas of Digital Media Art and design.

Core curriculum

Major courses: original drawing design, design software, web page comprehensive design, multimedia post-production special effects production, film and television advertising design and production, feature design.

Main practical training: internships, visits, research, curatorial exhibitions, industry-academia-associated design project practice (design thematic practice), design (innovation and entrepreneurship) competitions, international exchange activities, and graduation design.

Career path

Graduates are able to engage in marketing, Digital Media Arts planning and design in group, small and medium-sized enterprises; engage in creativity, design and production in companies such as Chinese and foreign advertising and media, digital mobile terminals, as well as museums and art galleries; and become freelance designers by starting their own business independently or jointly.

Distinctive Programs

Digital Media Art major is based on the design major, focusing on building a professional teaching framework for the effective integration of Fine Arts and Technology; with three major course modules as the main line, it has formed a digital art design talent cultivation mode combining industry, learning and research, and the teaching is docked to the development of the industry. Teachers and students of this major have won many awards in various professional competitions such as the National Digital Media Art Competition and the National College Students' Advertising Fine Arts Competition, and a number of college students' scientific and technological innovation activities have been selected as national innovation projects.

The program offers a wealth of international exchange study opportunities in the form of international co-curricula, international joint programs, international master lectures, international study visits, and dual-degree programs, covering countries (regions) such as Italy, the United Kingdom, Finland, Germany, the Netherlands, Australia, and Japan.